Tag: ChID-39

EICMA at World Ducati Week 2022

Preparations are continuing for the World Ducati Week, which is gearing up to offer all fans an extraordinary weekend of excitement and fun. The eleventh edition of the international Ducati gathering – from 22 to 24 July at the Misano World Circuit “Marco Simoncelli” – will be a great party dedicated to the passion for the world of two wheels and the pleasure of being together.

EICMA, one of the world’s most important International two-wheel exhibition, has also announced that it will officially be taking part in the event.

“An extraordinary and unmissable opportunity – said Giacomo Casartelli, Executive Director of EICMA – to keep the attention on our event alive and enjoy the occasion together with all the fans of the Red bikes of Borgo Panigale, who are also fans and visitors of EICMA. We are happy to be able to do it in a place rich in significance, where the heart beats fast for motorcycles and, above all, for that special Italian know-how interpreted with excellence by Ducati. At the same time, we are delighted that this collaboration will continue during the 2022 edition of the International two-wheel exhibition”.

The WDW is therefore enhanced by another protagonist with the presence of EICMA, whose collaboration with Ducati will also continue from 8 to 13 November in the pavilions of Fiera Milano in Rho, when fans will be able to admire the new models of the Italian manufacturer live.

“I am happy to announce that we will be hosting EICMA at World Ducati Week. It is also a pleasure to confirm that Ducati will meet all Ducatisti and enthusiasts at its stand during the 2022 edition of the International two-wheel exhibition. At the same time, we will also continue to enhance the digital approach with the Ducati World Première web series, a moment much awaited by the international community, which will return with new episodes in the autumn to present all the new products for 2023. Our desire is to stay in touch with Ducatisti from all over the world through digital channels, at the same time taking advantage of the opportunity of this important event to offer everyone the possibility to admire and touch our motorcycles first-hand”, declared Patrizia Cianetti, Marketing and Communication Director Ducati.

Tickets to take part in WDW2022 are already on sale. Different entry formulas are available for those who wish to participate on a motorbike or as a passenger, for one day or all three days. To discover all the options, just enter the dedicated section on the Ducati website.

All the news on the WDW programme will be available on the dedicated website, on the brand's social media channels and on the official World Ducati Week Facebook page

The Streetfighter V2 range is expanded with a new colour scheme

      

  • Ducati Streetfighter V2 range expands with the introduction of a new matt metallic green colour that enhances the design of the bike
  • Streetfighter V2 is a sports naked with a unique character, aimed at motorcyclists who are looking for a bike capable of combining the sporting DNA of the Panigale V2 with the riding attitude and style of the Streetfighter
  • The Storm Green colour scheme, available in dealerships from July 2022, joins the Ducati Red version

Borgo Panigale (Bologna, Italy), 13 June 2022 – Ducati expands the Streetfighter V2 range with the introduction of the new Storm Green colour scheme which will be available in dealerships from July 2022.
 

The metallic green chosen by the Centro Stile Ducati enhances the clean, sharp and essential lines of the Streetfighter V2, reinforcing the unique character of the bike and its innate ability to attract attention. The matt finish is perfectly combined with the chromatic context of the mechanical parts, while the metallic grain creates a very evident play of contrasts on the different surfaces.
 

Streetfighter V2 is aimed at those riders who are looking for a bike capable of combining the sporting DNA of the Panigale V2 with the riding attitude and style of the Streetfighter . An intuitive and easy-to-handle model, with the right power to guarantee adrenaline-pumping performance and maximum riding fun, combined with a high-level electronic package that allows to enjoy the bike in safety.
 

The Streetfighter V2 is essential and characterized by a truly sharp design, which embraces the classic stylistic elements of the Streetfighter V4, starting with the distinctive headlight, which recalls the V-shaped DRL typical of Ducati sports bikes and is inspired by the famous grin of the Joker.
 

Ergonomics has major rider-centric features and is focused on road use with the added values of sportiness and comfort. The high and wide aluminium handlebars replace the handlebar risers of the Panigale V2. The saddle now is wider and has new padding that contributes to make this bike even more comfortable. In addition, the footpegs have been repositioned to increase the amount of room. All these improvements allow the biker great control in sporty riding and facilitate everyday use at the same time.
 

The engine of the Streetfighter V2 is the 955 cc Euro 5-compliant Superquadro, capable of delivering a maximum power of 153 hp at 10,750 rpm and a maximum torque of 101.4 Nm at 9,000 rpm. This engine is very elastic and proves to be not only usable and enjoyable on the road but also effective and excellent on the track, where it can be easily managed. Compared to the Panigale V2, the Streetfighter V2 has a shorter final ratio (15/45 vs 15/43) which guarantees greater torque to the wheel at road speeds while giving better engine responsiveness when re-opening the throttle.
 

While developing this new model, Ducati engineers focused their attention on the chassis set-up. As a matter of fact, the Superquadro engine is used as a bearing element connecting the compact front structure, consisting of a monocoque frame in die-cast aluminium fixed to the engine head. The single-sided swingarm, which is also connected to the engine, is 16 mm longer compared to that of the Panigale V2, contributing to ensure the stability of the whole bike.
To this platform are added the 43 mm Showa BPF front fork and the Sachs shock absorber, featuring dedicated calibration to make the bike more comfortable on the road as well as easily adjustable for a whole new dimension of fun on the racetrack.
 

The Streetfighter V2 is equipped with 5-spoke wheels and the new Pirelli Diablo Rosso IV tyres: 120/70 ZR17 at the front and 180/60 ZR17 at the rear, which provide a rapid response to the rider’s needs together with an extra cornering feeling. Except for the adoption of brake pads characterised by a less aggressive bite, more suitable for road use, the whole braking system is faithfully taken from the Panigale V2 and features Brembo M4.32 monobloc radial calipers with 320 mm diameter discs.
 

The complete and modern electronic equipment that equips the Streetfighter V2 is inherited from the Panigale V2. The six-axis IMU inertial platform supervises all the electronic controls of the bike and measures its position in space in real time, sending the information to the control units that manage the controls. The electronic package includes: ABS Cornering (present on all bikes in the Ducati range and in this case in the EVO version), Ducati Traction Control (DTC) EVO 2, Ducati Wheelie Control (DWC) EVO, Ducati Quick Shift up / down (DQS) EVO 2, Engine Brake Control (EBC) EVO.
 

The Streetfighter V2 features three Riding Modes (Sport, Road, Wet) with dedicated control settings. The electronic equipment can be enhanced by the accessories contained in the Ducati Performance catalogue, such as the Ducati Multimedia System which allows a smartphone to be connected or the Ducati Data Analyser (DDA + GPS) for the collection and subsequent analysis of riding data.
 

The bike is equipped with full-LED headlights with front DRL and a 4.3″colour TFT dashboard with an intuitive interface that recalls the family-feeling of the Streetfighter V4.
 

The Streetfighter V2 in the new Storm Green colour scheme with black rims and red tags joins the sporty version in Ducati Red.

#StreetfighterV2 #BraveTheStorm

Ducati Performance accessories enhance the look and performance of the Streetfighter V2

  • A wide range of accessories designed to make the Streetfighter V2 even sportier is available in Ducati network dealerships
  • The online configurator allows you to view the different customization options and share the bike of your dreams with the nearest dealer

Borgo Panigale (Bologna, Italy), 18 May 2022 – A wide range of accessories designed by Ducati to make the Streetfighter V2 even sportier and to further enhance its look is available in the network dealerships.

Ducati Streetfighter V2 is a sports naked with a unique character, which is aimed at motorcyclists who are looking for a bike capable of combining the sporty DNA of the Panigale V2 with Streetfighter riding attitude and style.
 

The most iconic accessory of the Ducati Performance line dedicated to Streetfighter V2 is the carbon wing set, consisting of 4 structural carbon fibre wings. This accessory is designed for those who want to give their bike a further touch of exclusivity and improve control when used on the track. The lightness of this material, combined with the shape designed in the wind tunnel, enhances the distinctly racing character and the high performances of this motorcycle.
 

Carbon fibre is used frequently in Ducati Performance accessories, as it represents a perfect combination of design and lightness. Within the range of Streetfighter V2 accessories there are various elements made with this precious material, including front and rear mudguards, rear shock absorber cover, instrument panel cover, heel guards, license plate holder and exhaust cover in carbon and titanium. In collaboration with Rizoma, Ducati has also created a series of accessories in CNC-machined billet aluminium, including rear-view mirrors, fuel tank cap, brake fluid reservoir and clutch fluid reservoir.
 

The Bologna-based motorcycle manufacturer has also thought of a package of accessories to enhance the sporting attitude of the Streetfighter V2. The Sport package includes a license plate holder in carbon, handlebar counterweights, fuel cap, brake and clutch levers and dynamic LED indicators.
 

Finally, for track use only, a complete titanium exhaust unit is available, which makes the Streetfighter V2 even more unique and exciting, significantly improving the already remarkable weight-to-power ratio. This accessory is designed and developed by Akrapovic and is made of racing materials to maximize performance.
The DDA KIT is also available for use on the circuit, combining the functionality of the electronic finish line and the display of dashboard times with the data acquisition of trajectories, speed, RPM, gear, throttle opening angle and intervention of electronic systems.
 

The entire range of accessories is available on the Ducati.com website, where through the “Configurator” section it will be possible for all Ducatisti to choose their favourite accessories to make their Streetfighter V2 unique and share them with the nearest dealer .
 

#StreetfighterV2 #Accessories #DucatiPerformance

DRE Travel Adventures: travelling the Ducati way

  • The Ducati Riding Experience season continues with the offer of three travel formats studied in detail to offer enthusiasts unique experiences aboard Ducati models
  • DesertX Expedition in Sardinia from 7 to 11 September, Multistrada Expedition between Italy and France from 29 September to 4 October and two appointments of the Dream Tour in Tuscany (14-16 October and 18-20 October)
  • Registrations are already open on the dedicated page of the Ducati.com website

Borgo Panigale (Bologna, Italy), 10 June 2022 – Ducati reinvents the format of the organized motorcycle trip by presenting the DRE Travel Adventures programme, a series of proposals studied in detail to intrigue, entertain and excite motorcyclists. This project is further confirmation of the Bologna-based manufacturer's goal of continuing to enrich the lives of enthusiasts through memorable experiences on their bikes.
 

The first appointment on the calendar is with the “DesertX Expedition” from 7 to 11 September. Five days of adventure on the new DesertX on the beautiful roads of Sardinia in the company of a team of expert guides with whom you can discover all the details of the most highly-awaited Ducati bike of the year and refine your riding technique to enjoy the tour in safety. This experience will lead the participants to discover the splendid landscapes and traditions of Sardinia: an authentic motorcycle trip enriched by relaxing and sharing moments with the rest of the group, such as the boat tour among the most beautiful beaches of the island organized at sunset of the last day.
 

The “Multistrada Expedition”, the format dedicated to the family of travel bikes par excellence within the Ducati range, is scheduled from 29 September to 4 October. The itinerary includes departure from Turin with arrival in France at the Verdon gorges for a route of over 1200 km along which the participants will visit various places of interest also from a cultural point of view, such as the city of Grenoble, Sénanque Abbey, Mont Ventoux and the Col du Galibier. Enthusiasts can choose to enjoy this journey and its breath-taking views riding the Multistrada V4 or the Multistrada V2, models capable of combining comfort on long road journeys, fun in curves and handling even at low speeds and when manoeuvring, but also equipped with good off-road skills.
 

As part of the DRE Travel Adventures program, Ducati is once again offering the successful “Dream Tour” format. For 2022 the tour starts from Borgo Panigale with a visit to the Ducati Museum and the production plant. After this visit to the company, the participants will leave for a 3-day trip organized among the landscapes of the Tuscan-Emilian hills (Italy), combining the pleasure of travelling by motorbike with great food and discovering the land. The appointments already scheduled with the Dream Tour are set from 14 to 16 October and from 18 to 20 October.
 

Registrations to participate in the appointments with DRE Travel Adventures are already open on the dedicated page of the Ducati.com website. The calendar is constantly being updated with new adventures around the world in coming. For more information, it is possible to contact the organizing secretariat at this email address.
 

#DucatiRidingExperience #DRETravelAdventures

Ducati and Audi together in Sardinia with DesertX and RS Q e-tron for a special event

  • International debut for DesertX and RS Q e-tron, together in off-road with Danilo Petrucci and the official Audi drivers including Stéphane Peterhansel and Carlos Sainz
  • To celebrate this partnership, the Centro Stile Ducati has created a special livery for the DesertX inspired by that of the Audi RS Q e-tron
  • The new DesertX will be available in European dealerships starting from the end of May, also in a depowered version for A2 license holders

Borgo Panigale, Bologna (Italy), 4 May 2022 – The most highly anticipated motorcycle of 2022 and the most surprising rally prototype met in Sardinia for a special event organized in partnership by Ducati and Audi. The new Ducati DesertX and the Audi RS Q e-tron took centre-stage in the first test reserved for the international media, which could also count on the presence of Danilo Petrucci, winner of a stage of the Dakar 2022, and the official Audi drivers/co-drivers Emil Bergkvist, Stéphane Peterhansel, Edouard Boulanger, Carlos Sainz and Lucas Cruz.
 

To celebrate this event, the Centro Stile Ducati has created an exclusive livery for the DesertX inspired by that of the RS Q e-tron. This special bike was ridden by Petrucci, who put on a show together with the Sainz/Cruz pairing on a technical off-road track (video).
 

Andrea Ferraresi, Centro Stile Ducati Director: “When we saw the RS Q e-tron for the first time, we couldn't help but imagine it in action among the dunes and rocks together with the DesertX. This event gave us the opportunity to do so and so we decided to create an exclusive livery, inspired by the colours and graphics of the Audi prototype. Seeing cars and motorcycles together off-road is truly a great show. The collaboration between the two brands and between their respective Design Centers is strong and important“.
 

The DesertX is the model with which the Borgo Panigale motorcycle manufacturer enters the mid-displacement enduro segment. The bike is designed to tackle the most demanding off-road and for this reason it is equipped with a 21″ front wheel, 18″ rear wheel, long suspension travel and ample ground clearance. Powered by the 11° Testastretta engine , DesertX guarantees a comfortable, easy and safe ride on every type of journey thanks to the attention paid to ergonomics, careful aerodynamic study and advanced technological equipment.
The safety and performance of the new Ducati model are also guaranteed by the electronic systems, which represent the state of the art in terms of riding assistance. There are 6 Riding Modes available on DesertX (two of which are intended for off-road use: Enduro and Rally), and they work in combination with the 4 Power Modes that modify the power and responsiveness of the engine.

 

The RS Q e-tron is Audi's rally prototype to tackle the desert and embodies the purest efficiency. The innovative electric drive with high voltage batteries and energy converter pushes the limits of what is possible. The RS Q e-tron made its debut in the 2022 Dakar Rally last January and impressed with four stage victories, while in March it achieved his first overall victory at the Abu Dhabi Desert Challenge. Audi factory driver driver Carlos Sainz underlined the importance of the model for the motorsport program of the German manufacturer: “What Audi has achieved with this concept is technically unique and a real benefit for us drivers. The event in Sardinia was great to communicate the benefits of the electric drive. All the media were impressed throughout”.
 

Sainz, Petrucci and all the Audi drivers were greeted enthusiastically by the press during this event which confirmed the great bond and constant collaboration between Ducati and Audi.
 

The new DesertX, which since its presentation has met with remarkable success, will be available in all European dealerships in the Ducati network from the end of May. The new model is also available in a 35kW depowered version for A2 license holders.
 

The time has come for bikers to make their wildest travel dreams come true.
 

 #DesertX #DreamWilder

Ducati LithiumBattery Charger

Designed for optimum performance

The all-new Ducati Battery Charger by TecMate, for use with models using Lithium-Ion batteries, is a premium Italian styled device designed to increase the life of your battery and ensure your Ducati is always ready to start at any time.

The battery charger operates according to a fully automatic microprocessor-controlled algorithm. Once battery is fully charged, voltage decreases to maintenance level. If any electronic accessories of the motorcycle should make battery voltage decrease below optimum charge, the equipment will automatically switch back to charging mode in order to restore proper voltage level.

Designed with the approval of the Ducati Research & Development Department, this device can be used with all past and new models that use a Lithium-Ion Battery. Please note, it is note suitable for NICD, NIMH, other types of LI-ION or non-rechargeable batteries.

Available in-store now at your local Ducati Dealership – RRP £96.00 inc VAT. (part no: 69929011AY)

Ducati Multistrada V4: a new colour, electronic updates and new accessories available for 2022

  • The colour range of the Multistrada V4 S expands with the new Iceberg White livery, available from March 2022
  • Electronic innovations are the introduction of the Minimum Preload system and infotainment updates: they will also be available free of charge for those who already own the bike
  • Improvements have also been made for the Ducati Performance accessories line which is enriched with two important elements: lowered suspension kit and aluminium bags

Borgo Panigale (Bologna, Italy), 24 February 2022 – With almost 10,000 motorcycles delivered worldwide, the Multistrada V4 ended 2021 as the best-selling and most popular family in the Ducati range. In its first year on the market, the Multistrada V4 was able to confirm the expectations created since the day of its presentation, establishing itself as an ideal motorcycle for any kind of trip.

The fourth generation of Multistrada has conquered many new Ducatisti. The Multistrada V4 is effective on all types of road, thanks to the dynamic qualities and smooth delivery of the V4 Granturismo engine, which guarantee a sporty and exhilarating ride on mixed roads and provide easy off-road riding. The bike features state-of-the-art technology : it is the first motorcycle in the world equipped with front and rear radar, with Adaptive Cruise Control (ACC) and Blind Spot Detection (BSD) systems which represent a precious aid to riding comfort and safety, especially on long journeys. In addition, the Multistrada V4 has benchmark maintenance intervals with valve clearance control set every 60,000 km and all models of the family have the exclusive “4Ever Ducati” warranty, valid for 4 years with unlimited mileage*.

The success of the Ducati Multistrada V4 is proven not only by the feedback from the specialized press, but also by the satisfaction of the enthusiasts who have chosen to purchase it. This is a further incentive for Ducati to continue developing the project in 2022. The main goal, pursued through constant research and development work, is to continuously improve the bike by taking into account all of the needs of the Ducatisti, ensuring available updates and introducing new features on the production bikes.

The first new feature for the Multistrada V4 family in 2022 concerns the colour range of the S version, which expands with the addition of the new Iceberg White livery. It is a glossy white colour that enhances the refined lines of the bike. The Iceberg White Multistrada V4 S will be available in Ducati dealerships starting from March and joins the Ducati Red and Aviator Grey colour options. The bike can be ordered in four different trims (Essential, Radar, Travel & Radar, Full), which can be viewed in the dedicated section of the Ducati website .

For the electronic package, the main update lies in a new semi-automatic function of the electronic suspension for the Multistrada V4 S, called Minimum Preload. This feature allows you to reduce the height of the motorcycle and makes it easier and safer to place your feet on the ground during city use or when manoeuvring at low speed, especially with a passenger on board. 

Another important software update concerns the interaction between the rider and the bike, which is now more functional thanks to the improvements implemented in the Infotainment (Ducati Connect) and HMI (Human-Machine Interface) areas.

The new package of updates is available both as a standard feature on new motorcycles and free of charge for those who already own a Multistrada V4 S, confirming the continuous attention that the Bologna-based manufacturer reserves for its enthusiasts. Multistrada owners who can take advantage of these new features will be contacted gradually through the MyDucati App and via email and will then be able to go to their trusted Ducati Service to receive the updates**.

The improvements made by Ducati to the Multistrada V4 project for 2022 also concern the Ducati Performance accessories line, which is enriched with two important elements: the lowered suspension kit and a set of aluminium bags.

The lowered suspension kit, available as accessory*** for the Multistrada V4 S, consists of fork springs, shock absorber springs and side stand, designed to reduce the saddle height from the ground by 20 mm. Equipped with the lowered suspension kit, the Multistrada V4 offers greater confidence at low speeds, while maintaining the dynamic characteristics typical of this model. With the introduction of the lowered suspension kit, the seat height range of the Multistrada V4 is even wider. The low saddle (-30 mm) and raised saddle (+15 mm) accessory gives the rider the possibility to choose in a range between 790 and 875 mm to find the configuration that best suits his physical characteristics and riding style.

The latest addition to the Multistrada family is designed for motorcyclists who have a strong aptitude for travelling. In fact, starting from April 2022, the aluminium side panniers and top case, designed by the Centro Stile Ducati and made in collaboration with Givi, will be included in the catalogue. The considerable total capacity (76 litres for the side panniers and 41 litres for the top case) allows motorcyclists to take everything they need with them for each trip. The cases are designed to be filled from above, in order to maximize capacity and facilitate loading and unloading.

To further increase practicality, internal bags are also available as an accessory, made of resistant waterproof fabric with heat-sealed seams and customized with the Ducati Performance logo. These comfortable bags are created to make the most of the available space and keep everything in order inside the cases. The practical handles also allow you to carry them as hand luggage, making them a versatile product, capable of optimizing comfort and functionality on every journey.

* ”4Ever Ducati” warranty is valid only in EU countries 

** The software update campaign will start in EU countries and progressively extend to America, Australia, Japan and APAC countries.

*** Bike specifications and dealer availability may vary from market to market.

 #MultistradaV4 #RuleAllRoads

Ducati present the DesertX along with the 2022 range at the Carole Nash MCN London Motorcycle Show

· First European showing of Desert X outside of Italy

· UK debut for 2022 Panigale V4 S

· Ducati 2022 Apparel available to purchase from Ducati clothing store

Ducati UK head to the capital this year with several new models making their UK debuts.

The most notable of the debuts is undeniably the new DesertX. First presented as a concept bike in 2019, the DesertX project has come to fruition in 2022. This will be only time the DesertX has been shown outside of Italy in Europe and is a unique opportunity to see the bike before its May arrival in UK dealerships.

The Desert X is a bike with a profound off-road attitude, with its 21” front wheel and 18” rear, the new Desert X has been designed to take on the most difficult off- road conditions. Whether it be, Desert Dunes, off road trails, gravel roads or mountain passes the Desert X is ready for the challenge.

Also making its UK debut is the 2022 Panigale V4 S, raising the benchmark to new heights and taking a significant evolutionary step. The new Panigale V4 S become even faster on the racetrack and at the same time more intuitive and less tiring for a wide range of sport riders. It has been improved in all areas: aerodynamics, ergonomics, engine, chassis and electronics.

An addition to the Superbike family will be the Panigale V2 Bayliss, already in high demand due to its high specification componentry and eye-catching livery.

For those preferring their V2 naked, there is the Streetfighter V2 landing on showroom floors very soon, joining the current Streetfighter V4 S and the glorious Streetfighter V4 SP. Resplendent in its Winter livery, the SP come as a numbered version, with premium equipment derived from the Superleggera.

Also on the Ducati stand will be the Monster, BIKE magazine bike of the year 2021, the Hypermotard SP dazzling in its MotoGP derived livery, the latest Diavel 1260 S and the SuperSport 950 S.

From the Scrambler range there are two new additions to the 2022 range with the Scrambler Urban Motard, and the 1100 Sport Pro Tribute. Both these will be on display in the Scrambler section of the stand.

To further enhance the Ducati visitor experience, there will be a great selection of new 2022 Ducati Apparel available to purchase from the Ducati clothing store located within the stand.

For further information on show news and ticket enquiries visit: https://www.mcnmotorcycleshow.com/

Introducing Ducati Unica: the program for those who want to build the one-of-a-kind Ducati of their dreams

  • Ducati Unica is the customization program dedicated to those who wish to have a Ducati like no other in the world
  • Direct interaction with the designers of the Centro Stile Ducati ensures the possibility of interpreting the dreams of Ducatisti
  • Precious materials, exclusive finishes, special colours and Ducati Performance accessories give life to unique and one-of-a-kind motorcycles

Borgo Panigale, Bologna, 27 January 2022 – Ducati announces the creation of Ducati Unica, the new customization program dedicated to those who want to design and build their own exclusive and unique motorcycle.
 

With Ducati Unica, the Centro Stile Ducati opens its doors to Ducatisti and accompanies them in the realization of their dream: to collaborate directly with designers and technicians to create a motorcycle that will be a unique piece in the world.
 

Ducatisti who join the program will be able to enter the Ducati Centro Stile atelier in person, describe their desires to the designers and follow, during periodical visits, the progress of their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customization project.
 

With the support of the professionals of the Ducati Unica team, the customization process will be outlined, defining every detail: precious materials, dedicated finishes, special colours and Ducati Performance accessories. All in compliance with the stylistic criteria that identify a real Ducati.
 

Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.
 

Andrea Ferraresi, Centro Stile Ducati Director: “Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride.”
 

Each Ducati Unica is delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.
 

The level of uniqueness and the obsessive attention to detail of each Ducati Unica project mean that the company can only accept an extremely limited number of requests each year , and only those considered to be in line with the values ??of the brand.
 

Ducati dealers are an integral part of the project. By contacting them, you will be able to obtain the information necessary to request access to the program, which is extended worldwide and applicable to the Ducati and Scrambler Ducati range.

Scrambler Ducati and RefrigiWear together for a limited edition streetwear collection

  • RefrigiWear x Scrambler Ducati presents a dual-brand capsule collection that enhances the urban essence of the two brands
  • The spring / summer 2022 collection was presented at Pitti Uomo in Florence and the extension of the licensed collaboration for the winter season has already been confirmed
  • The unisex collection, consisting of bomber jacket, windproof jacket with hood, sweatshirt and backpacks, will be available starting from spring

Borgo Panigale (Bologna, Italy), 25 January 2022 – Scrambler Ducati and RefrigiWear, the historic clothing brand created in New York in 1954, present a limited edition licensed collection that enhances the original, iconic and urban essence of both brands.
 

RefrigiWear x Scrambler Ducati, which comes about from a partnership between the two brands, presents a unisex capsule collection with a dual brand that combines the passion for two wheels with a fashion attitude, embracing the streetwear nature of RefrigiWear and the self-expression of Ducati Scrambler.
 

Presented for the first time in Florence at Pitti Uomo – among the most prestigious international fairs in the fashion-clothing sector – the spring / summer 2022 collection includes a bomber jacket, a windproof jacket with hood, a sweatshirt and two backpacks. All models are meticulously detailed and characterized by the RefrigiWear x Scrambler Ducati mash-up logo.
 

The aesthetic impact of the garments is decisive and recognizable, the design stands out thanks to the dynamism of the pattern inspired by street culture. The predominant colours are ochre yellow or military green combined with black, colours that have always identified the two protagonists.
 

The extension of the licensed collaboration has already been confirmed for a line in the 2022 autumn/winter season, which will see two iconic RefrigiWear models combined with the creative and rebellious touch of Ducati Scrambler.
 

The collection will be available starting from spring.